WHY WAIT FOR SOMEDAY? ANEET PADDA BUYS HER OWN DIAMOND IN MIA BY TANISHQ'S NEW 'PRECIOUS, EVERY DAY' FILM

National, 6 October 2026: Mia by Tanishq has released a new film under its 'Precious, Every Day' platform, starring the face of the brand, Aneet Padda. The platform launched last year with the idea that you don't need a special occasion to feel precious. This year's film builds that thought with a powerful reminder: you don't need to wait for someone else, or for someday in the future, to celebrate yourself. Today is reason enough. The film is now live across Mia's digital and social channels. The film unfolds as a catch-up between Aneet and an old friend. When the friend spots a diamond ring on Aneet's finger, she jumps to the obvious conclusion: “Are you engaged? Who gave this to you?” Aneet insists there's no one, then gives in. There is someone, she admits, and her friend can barely contain herself, until Aneet reveals who: it's her. She liked the ring, so she bought it. And as for the day someone does propose? “That's for someday,” she says. “But this is for today.” Mia's pieces are made to be worn every day, because feeling precious shouldn't be reserved for milestones. A small win, a good mood, or even an ordinary Tuesday can be reason enough to celebrate yourself. Watch the film here: Precious, every day | Mia by Tanishq ft. Aneet Padda - YouTube “Mia has been on a journey to enable the young woman of today to be confident, express herself and live life on her own terms. We are happy to see that we have sparked a movement that more and more women resonate with; one where she puts herself first, unapologetically, and celebrates the choices she makes for herself. The momentum is building, and our latest campaign with Aneet Padda is an ode to this dynamic, confident and self-expressive young woman. Self-purchase is now one of the fastest-growing parts of our business, and Mia wants to be part of that journey, celebrating every choice she makes for herself, big or small.” said, Shyamala Ramanan, Business Head, Mia by Tanishq. “Honestly, this one felt very close to me,” said Aneet Padda. ‘Precious, Every Day’ is something I genuinely believe in; you don’t always need a reason or a big occasion to make yourself feel special. Sometimes, it’s just about taking a moment for yourself, looking in the mirror, and feeling good. I think we’re all slowly learning to do that a little more, and I love that this campaign celebrates it in such a simple, real way.” Speaking about the new campaign, Mithila Saraf, CEO, Famous Innovations, said “In this film, a simple conversation between two friends challenges a century-old convention. After all, why should a woman wait for someone else to gift her something she loves? And what better way to bring it alive than by turning the traditional idea of an 'engagement ring' on its head? Because a ring doesn't have to mean someone chose you. Sometimes, it can simply mean you chose yourself.” About Mia Born with the heritage of Tanishq, Mia is a brand of bold, modern and chic fine jewellery for the young and the young at heart. Crafted in 14kt and 18kt gold, diamonds and sterling silver, its minimal, versatile designs are made to be worn every day. Accessibly priced and endlessly desirable, Mia makes fine jewellery easy to say yes to, as a considered buy or a spontaneous treat, with its silver range at an even more accessible price point. Mia has 300+ exclusive stores and is present in 400+ Tanishq stores across 110 cities in India. It is also available on the Mia app, at www.miabytanishq.com, and across other online platforms, including Myntra, Swiggy Instamart, Flipkart minutes among others.