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mia-gold-exchange-programme

21 May 2026

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Explore Mia’s latest jewellery collection, crafted to feel precious, every day!

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Explore Mia’s latest jewellery collection, crafted to feel precious, every day!

Beginners Guide

Mia Gold Exchange Programme: How Exchanging Your Old Gold Jewellery Makes India Stronger Hidden away in your lockers is gold waiting for a fresh new story! Mia by Tanishq lets you exchange old jewellery for chic, contemporary designs that truly match your style today. Swap old designs for wish-listed favourites and enjoy 0% deduction on purity while bringing home jewellery you will actually love to wear. At Mia, the idea is not just about upgrading your collection, but also about giving unused household gold a fresh purpose through smart recycling. In addition, high valuation and a seamless experience make the Mia Gold Exchange Programme the perfect opportunity to turn old treasures into modern favourites.

How Does the Mia Gold Exchange Programme Help India Get Stronger? Did you know that India imports almost all of its gold? In fact, our country’s gold imports rose above 24% to an all-time high of USD 71.98 billion in the time period of 2025-26. However, exchanging old gold can help reduce the need for fresh gold imports. We aim to drive this shift by offering a scheme with reduced deductions on old gold, here at Mia by Tanishq. Here’s how the Tanishq old gold exchange offer helps the country prosper as a whole: 1. Repurposing Idle Gold India stores its gold treasures at home by wrapping jewellery in velvet/cotton materials, tucking them inside cupboards, trunks, or securing them in high-security digital vaults. So, an enormous percentage of gold is already present in households. Instead of mining or importing new gold, we’ll take your existing gold, melt it, and repurpose it to give it a modern, easy-to-style makeover. 2. Minimised Import Demand When you exchange old jewellery for new pieces, the net demand for fresh, imported gold drops significantly. This eases the pressure on the country's foreign exchange reserves. So, become a part of the legacy that strengthens the country; benefit from the Mia by Tanishq gold exchange offer in 2026. How to Take Part in the Mia Gold Jewellery Exchange Programme in 2026? The Mia Gold Exchange Programme lets you initiate a trade of old gold (9kt to 22kt) for new jewellery in a few simple steps. Step 1: Bring your old gold jewellery down to your closest Mia store. Jewellery purchased from any Tanishq, Mia by Tanishq or Zoya outlet will be accepted for exchange. Step 2: Our executives at the Mia store will use a specialised, high-precision Karatmeter to test the purity of your gold. This step will be carried out transparently in front of you. Step 3: Non-gold items like gems will be removed. Only the actual gold shall be considered for valuation, ensuring you only lose weight for materials that are not made of gold. Step 4: The gold will then be melted to determine its precise weight and ratio of pure gold content. Step 5: We will determine the value by calculating it as per the day's current, live gold exchange rate. Step 6: The assessed value of your old gold will be immediately credited towards your new purchase. Then comes the fun part! Make your pick of the latest jewellery designs in-store with us! Final Word Exchanging old gold for new jewellery is ultimately a financially smart move that maximises value by leveraging high market prices. At Mia, get a 100% exchange value with zero deductions and upgrade to modern designs. Find your nearest store and visit us at your convenience. Our dedicated team shall guide you through the Mia Gold Exchange programme proceedings.

Frequently Asked Questions 1. Why choose Mia by Tanishq for gold jewellery exchange? Mia not only extends the 0% deduction on gold exchange benefit, but it also hosts modern and versatile jewellery designs. So, if you prefer minimalist and sleek jewellery for daily wear, Mia shall become your new favourite sparkle-shopping destination. 2. Can I take part in the Mia Gold Exchange programme online? No. You can take part in the Mia Gold Exchange programme only in the offline mode. Visit your nearest Mia by Tanishq store to present your gold in person. 3. Can customers receive a cash refund during a jewellery exchange? No, customers cannot receive a cash refund during a jewellery exchange. The value of the exchanged gold is credited immediately towards your next purchase.